Choosing the right background for your LinkedIn profile headshot can really make it ‘pop’ off the page and catch the eye! The design of LinkedIn is, on balance, high key; the colour palette is light, clean and contemporary. So opting for a darker, lower key background for your LinkedIn headshot-in-a-circle will dramatically increase the visual impact and make for a far more pleasing and balanced ‘look’ to that particular portion of your LinkedIn landing page. Imagine a cream coloured room with cream coloured sofa’s and cream coloured furnishings; it’s just too much – there’s no visual contrast to hold the interest of the creative eye. For that reason, I personally would steer away from a pure white background, if the sole purpose of the headshot is for LinkedIn.
Here are some background types which we’ve used recently for our business headshots and a few thoughts on their effectiveness.
- Low key, repeating patterns – has the advantages of being low key (dark) with the added visual interest of a repeating pattern in the background e.g. horizontal or vertical blinds etc. Lends itself very well to corporate sector, banking and finance.
- Light grey or off white background – my default background of choice if the client has not specified a preference. Contrasty enough to still be striking as your LinkedIn headshot and neutral enough to fit in with most branded colours should the client also decide to use it on their own website / trade journals / PR purposes etc.
- Pure white background – clean, contemporary and neutral. If the colour palette on the page on which it will be used provides enough contrast, then it’s a popular, solid choice.
- Company’s own brand colours – possibly the most appropriate headshot background choice. All of your team’s headshots will be, in corporate speak, ‘on point’! Whether it’s purple or lime green or cherry red, you can’t go wrong with your own brand colours.